Attitude Dance Project

Attitude | Artistry | Collaboration | Technique

Dance with Attitude

Dance with Attitude

Meet the Founder

Attitude Dance Project was created by me, Alex Nadell, a dance instructor and choreographer from the wonderfully diverse Silicon Valley.

With a decade of teaching experience at small and large studios, I decided to start teaching online with social media “tutorials”, creating access to dance education for everyone.

Unsatisfied with the current dance education industry and the connecting competitive industry, I seek to create an alternative route for dance students and teachers where dance is experimental, creative, and collaborative.

Miss Alex competing in her senior year jazz routine wearing a purple lace long sleeve biketard
A young Miss Alex at the ballet barre ready for class in her leotard and tights

Current Services

  • Choreography and performance analysis, video critique or written feedback.

  • Hire Alex to teach a class at your studio or school in the Bay Area. Specializing in jazz, tap, and lyrical technique, turns & leaps, and performance.

  • Solo, duo, trio, or group choreography for auditions, recital, theatre productions, or competition.

Youth Jazz 5678 | Cotton Tee Youth Jazz 5678 | Cotton Tee Youth Jazz 5678 | Cotton Tee Youth Jazz 5678 | Cotton Tee Youth Jazz 5678 | Cotton Tee Youth Jazz 5678 | Cotton Tee Youth Jazz 5678 | Cotton Tee Youth Jazz 5678 | Cotton Tee Youth Jazz 5678 | Cotton Tee Youth Jazz 5678 | Cotton Tee Youth Jazz 5678 | Cotton Tee Youth Jazz 5678 | Cotton Tee Youth Jazz 5678 | Cotton Tee Youth Jazz 5678 | Cotton Tee Youth Jazz 5678 | Cotton Tee Youth Jazz 5678 | Cotton Tee
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Youth Jazz 5678 | Cotton Tee
$19.49

This is a classic Tee with my City Pop inspired jazz dance design!

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Neutral Dance Shoe Unisex Sweatshirt Neutral Dance Shoe Unisex Sweatshirt Neutral Dance Shoe Unisex Sweatshirt Neutral Dance Shoe Unisex Sweatshirt Neutral Dance Shoe Unisex Sweatshirt Neutral Dance Shoe Unisex Sweatshirt Neutral Dance Shoe Unisex Sweatshirt Neutral Dance Shoe Unisex Sweatshirt Neutral Dance Shoe Unisex Sweatshirt Neutral Dance Shoe Unisex Sweatshirt Neutral Dance Shoe Unisex Sweatshirt Neutral Dance Shoe Unisex Sweatshirt Neutral Dance Shoe Unisex Sweatshirt Neutral Dance Shoe Unisex Sweatshirt Neutral Dance Shoe Unisex Sweatshirt
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Neutral Dance Shoe Unisex Sweatshirt
from $30.95

For you well-rounded dancers and dance teachers out there!
I designed this sweatshirt for the dancers who take all the classes: tap, lyrical/ contemporary, jazz, and hip hop.

It is made to order, embroidered

A sturdy and warm sweatshirt bound to keep you warm in the colder months. A pre-shrunk, classic fit sweater that’s made with air-jet spun yarn for a soft feel.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Choreography Workbook (Ultimate Edition 2025)
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Choreography Workbook (Ultimate Edition 2025)
$25.00

This is a 200 page PDF workbook you can print at home or use on your iPad or tablet. Size is 8.5×11.

It’s for individual dance teachers and choreographers who work with groups of 4 or more in styles like jazz, lyrical, contemporary, modern, ballet, and pom.

(Not for commercial use or education. Please inquire for use in a classroom setting)

2025 Choreography Workbook © 2025, by Alex Nadell and Attitude Dance Project

19 Exercises:

  • 10 Main prompts (with examples)

  • 2 pages of Extra prompts (variations on the main prompts. Instructions on the section info page)

  • 2 pages of Make your Own prompts (for structured note taking)

  • A blank notebook page you can print as many times as you need.

That’s 190 different prompts, 38 pages of extra prompts, 38 pages of make your owns!

~Because this is a digital product, I cannot accept any returns | Not for resale or distribution of any kind~

Sections Include:

  • Improvisation

  • Identify Strengths

  • Formations

  • Transitions

  • Groups

  • Sections

  • Beats (Rhythm)

  • Counts

  • Variance (in music)

  • Space

  • Shapes

  • Levels

  • Featured Dancers

  • Direction

  • Roll Offs

  • Filler Choreo

  • Adaptations

  • Poses

  • Story

Printable Formation Handbook for Small Groups
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Printable Formation Handbook for Small Groups
$10.00

Print out or use on your iPad or tablet!

Size is 11×8.5

I created this handbook for groups of 4 to 9 dancers, any style or level. This will help you as the dance teacher or choreographer to come up with dynamic and interesting formations for your routines.

~Because this is a digital product, I cannot accept any returns! Not for resale or distribution of any kind~

Copyright © 2024 2025 by Alex Nadell and Attitude Dance Project

Tap Shoe Pop Art Unisex Tee Tap Shoe Pop Art Unisex Tee Tap Shoe Pop Art Unisex Tee Tap Shoe Pop Art Unisex Tee Tap Shoe Pop Art Unisex Tee Tap Shoe Pop Art Unisex Tee Tap Shoe Pop Art Unisex Tee
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Tap Shoe Pop Art Unisex Tee
$20.50
I designed this tap shoe t-shirt in a Pop Art style using my own shoe as reference. With Attitude's signature pink, orange, and purple, this graphic tee is a tap dancer pleaser and you'll be supporting the free dance education I put out on social media.

The double stitching on the neckline and sleeves add more durability to what is sure to be a favorite!

• 100% ring-spun cotton
• Blank product sourced from Bangladesh, Nicaragua, Honduras, Dominican Republic, Haiti or Guatemala

Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Can-Can Dancer Kick Unisex Tee Can-Can Dancer Kick Unisex Tee Can-Can Dancer Kick Unisex Tee Can-Can Dancer Kick Unisex Tee Can-Can Dancer Kick Unisex Tee Can-Can Dancer Kick Unisex Tee Can-Can Dancer Kick Unisex Tee
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Can-Can Dancer Kick Unisex Tee
$20.50
Take a leap back in time with this 1920s photograph by Arthur F. Kales (colorized and edited with Google Photos by me)

• 100% ring-spun cotton
• 4.5 oz/yd² (153 g/m²)
• Shoulder-to-shoulder taping
• Quarter-turned to avoid crease down the center
• Blank product sourced from Bangladesh, Nicaragua, Honduras, Dominican Republic, Haiti or Guatemala

Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

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