Attitude Dance Project

Attitude | Artistry | Collaboration | Technique

Dance with Attitude

Dance with Attitude

Meet the Founder

Attitude Dance Project was created by Alex Nadell, a Bay Area dance teacher and choreographer. She grew up in the diverse and competitive Silicon Valley where the main economy wasn’t the industry she was interested in.

After 10 years of working in local dance studios, Alex felt she still had more potential, more to offer, and she wanted change so she created Attitude Dance Project.

Alex started posting online as a way to build some authority in the dance education space and connect with like-minded teachers, but this journey has only just begun.

Miss Alex competing in her senior year jazz routine wearing a purple lace long sleeve biketard
A young Miss Alex at the ballet barre ready for class in her leotard and tights

Current Services

  • Choreography and performance analysis, video critique or written feedback.

  • Hire Alex to teach a class at your studio or school in the Bay Area.

  • Solo, duo, trio, or group choreography for auditions, recital, theatre productions, or competition.

In the works

Attitude Dance Project logo

Attitude Dance Project

The main business, home of the Attitude Conservatory for serious students.

Attitude Dance Project - Attitude Studios logo

Attitude Studios

Recreational youth and adult classes, online classes, and event space.

Attitude Dance Project - Full Out Dance Laboratory logo

Full Out Dance Laboratory

Mini-conventions that encourage artistry, experimentation, and technique.

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Teammate

Studio manager and companion productivity app for dancers.